Panelist
speaker
Moderator
conference Team

Houda Yamini

Chief of Staff, OCP Africa
Houda Yamini

Houda Yamini is a dynamic leader with over a decade of experience in sustainable agricultural development across Africa. She currently serves as Chief of Staff at OCP Africa, supporting the company’s strategic goals on the continent.

Houda began her journey with OCP Group as a consultant and later held key roles, including Senior Marketing Analyst for East Africa and Chargé de Mission for OCP’s Deputy General Director. She led farmer-centric initiatives and, in 2023, became Head of Partnership and Sustainability Stakeholder Engagement, developing strategic partnerships for sustainable agriculture.

She holds an engineering degree in Operations Research from INSEA and an Executive MBA from Africa Business School in collaboration with Columbia Business School. A devoted mother of two, she is passionate about transforming agriculture in Africa.

Agenda

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Breakout 3
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Saturday
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3:45 pm
Aldrich 108
Unlocking Africa’s Agricultural Potential for Regional and Global Markets
This panel explores value addition, branding, and investment to transform Africa’s agricultural sector and boost growth.
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Unlocking Africa’s Agricultural Potential for Regional and Global Markets

Africa’s agricultural sector remains heavily dependent on raw commodity exports, with value addition accounting for just 10-15% of total exports. This limits the continent’s ability to fully benefit from global and regional markets for processed goods. Despite decades of efforts to improve subsistence farming, food systems and livelihoods have seen little transformation.

This panel will explore how demand-driven value addition, branding, and storytelling—supported by the right investments and ecosystem partnerships—can drive sector growth, enhance food security, and unlock economic potential. Panelists from across the value chain will discuss key gaps, opportunities, and actionable pathways to create and capture value in Africa’s agricultural ecosystem.

America/New_York
Feb 15, 2025 3:45 PM
Aldrich 108