Panelist
speaker
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conference Team

Thebe Ikalafeng

Founder & Chairman, Brand Africa
Thebe Ikalafeng

Thebe Ikalafeng is a Hall of Fame global African branding authority and a leading advocate for a brand-led African renaissance. Recognized among the 100 Most Influential Africans and 100 Most Reputable Africans, he has shaped branding and reframed the African narrative for over 30 years.

He is the founder of The Brand Leadership Group, Brand Africa, and Brand Africa 100: Africa’s Best Brands, the definitive barometer of brands in Africa. A respected executive, he has served on private and public sector boards, including Mercantile Bank, South African Tourism, and WWF.

Thebe has received Lifetime Achievement Awards from Financial Mail AdFocus and the Public Relations Institute of Southern Africa. An avid traveler, he has explored every African country, summited Mt. Kilimanjaro, and trekked silverback gorillas. His bestselling book, The Traveller, reflects on his journey building brands and inspiring Africa’s future.

Educated in the USA, Italy, and South Africa, he holds degrees from Marquette University and the University of Turin. In 2024, he was awarded honorary doctorates for his contributions to branding in Africa. African Business hails him as "the foremost branding authority in Africa."

Agenda

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Breakout 1
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Workshop
Saturday
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9:00 am
Aldrich 110
Building Sustainable Global African Brands
This masterclass equips participants to build strong African brands, drive growth, and reshape global perceptions.
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Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110
Host
Moderator