Strategic Investments for Impact and Growth across Africa

Africa’s fintech ecosystem reflects a diverse range of growth and maturity across its regions, highlighting the need for a cohesive approach to building a robust, interconnected financial system. Achieving this requires a focus on sustainability, innovation, and strategic partnerships. This panel will examine key elements such as cross-border payment systems, essential infrastructure, and the application of successful models to foster growth across regions. The discussion will also address the role of collaboration among ecosystem players in advancing financial inclusion and driving sustainable economic development across the continent

‍

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

‍

Is Africa moving toward greater unity or deeper division? This closing session will assess geopolitical tensions, economic fragmentation, and regional progress, from the Sahel crisis and DRC-Rwanda conflict to the growth of AfCFTA and digital transformation. A panel of experts will tackle tough questions: Are regional organizations adapting? What role should business, government, and civil society play? And is Beyond Borders a vision to pursue — or a concept to rethink?

‍