Financial Systems | Building Robust Pan-African Financial Systems

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

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Despite growing recognition, African creatives often face cultural and systemic challenges in achieving global prominence. This panel will explore how African innovators are leveraging the digital space to break free from traditional norms, overcome obstacles, and carve out new opportunities. It will highlight key learnings from their journeys and examine how a fresh narrative of African creativity can inspire global audiences while maintaining authenticity. How can these trailblazers collaborate across borders to build a thriving, interconnected creative ecosystem that redefines Africa’s place in the global cultural landscape?

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This session will examine how the growth in wealth and the expanding middle class across Africa can fuel a new model of philanthropy. Isaac will discuss a recently published, groundbreaking report that draws insights from key stakeholders and real-world examples to highlight the primary drivers behind HNWI philanthropy in Africa and the future direction of giving on the continent. A key feature of the report is how governments can catalyze strategic philanthropy through effective tax incentives. Together, we will explore how philanthropy on the continent can be maximized and how it should be structured, measured, and deployed for maximum impact

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