Panelist
speaker
Moderator
conference Team

Sharon Allela

Partnerships and Media, Giants of Africa
Sharon Allela

Sharon Allela, founder of Adana, is a globally recognized sports and media consultant. With a notable portfolio, she has advised organizations like the NBA, Giants of Africa, and the Confederation of Africa Football, elevating the profiles of athletes such as Eliud Kipchoge across various sports. In addition to her consultancy roles, Sharon actively contributes to the sports community as a member of the Kenya Polo Association and serves on the board of the Nairobi Polo Club, fostering the growth of polo in the region. She also holds a position on the board of Futbol Mas, a football CSR initiative recognized at the World Football Summit. As the innovative leader behind Adana, Sharon has positioned the firm as a prominent player in the sports consultancy industry. Her dynamic and influential presence extends from advising international sports entities to active participation in sports governance, solidifying her impact in the global sports and media arena.

Agenda

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Breakout 3
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Saturday
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3:45 pm
Aldrich 112
Ecosystem Development
Cultivating a Sports Ecosystem in Africa
Challenges and opportunities within the African sports ecosystem
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Cultivating a Sports Ecosystem in Africa

Africa is increasingly emerging as a dynamic player in the global sports arena. In recent years, African athletes have gained international recognition, and African sports federations have shown significant promise. This panel aims will delve into the challenges and opportunities within the African sports ecosystem, shedding light on unleashing talent, institutionalizing the appropriate infrastructure through smart investments and the path towards sports globalization. This panel will present viewpoints from across the sports ecosystem in Africa, including investors, operators, and former athletes.

America/New_York
Feb 17, 2024 3:45 PM
Aldrich 112