Joanna Maiden

Joanna Maiden is the founder of SOKO Kenya, a sustainable and ethical clothing manufacturer established in 2009. Committed to ethical fashion, she has built SOKO into a global partner for designers, delivering high-quality, sustainably produced garments while challenging industry norms.

In 2013, she founded the Kujuwa Initiative, a social enterprise addressing period poverty by upcycling factory fabric waste into reusable sanitary pads, distributed alongside menstrual health education. The initiative also launched the Stitching Academy, equipping young women with skills for sustainable livelihoods.

Joanna's leadership continues to shape ethical fashion and drive systemic change in communities across Kenya and beyond.

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