Panelist
speaker
Moderator
conference Team

Andrea Iyamah

Founder & CEO Andrea Iyamah
Andrea Iyamah

Andrea Iyamah is a Nigerian born Creative and Entrepreneur. She shares her love for art, culture, architecture and travel through visual storytelling, fashion design and entrepreneurship. With a 15 year entrepreneurial experience, She is the founder of the renowned clothing line Andrea Iyamah, interior design company ANDRU LIVING and is committed to developing creative entrepreneurs in the business of fashion in Africa through her capacity development organization, SEED AMBITION.

 For over a decade Andrea Iyamah has gained repeated recognition for its work in fashion and has over the years been featured in Forbes, Vogue, Forbes, InStyle, HuffPost and more. Celebrated as the leading African resort wear brand, popularly recognized for its eccentric and unique take on swimwear, being described as high fashion art. In addition to its premium resort wear line, A.I ready-to-wear and bridal wear explore the use of quality tailoring and rich fabrics often in its signature jewel tones inspired by the rich colours of nature. Strongly influenced by the brand’s African heritage, a blend of various cultures inspired the colours and themes of the first official swim collection which launched in 2013 and has since then been spotted on Michelle Obama, Kate Hudson, Gabrielle Union, Ciara, Issa Rae and many more style stars, becoming an African resort wear cult favourite.

Agenda

More Info
Breakout 1
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Saturday
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10:15 am
Aldrich 112
Culture
Navigating Global Fashion Markets with African Identity
How can African brands build sustainable business models that enable their products to be accessible to local and global clientele?
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Navigating Global Fashion Markets with African Identity

The past few years has seen a renewed focus on African arts on the global stage: Afrobeats, Nollywood on global streaming platforms, African fashion being shown at various global fashion weeks and carried by global retailers. How can African brands leverage this momentum to build sustainable (economically and ethically) business models that enable their products to be accessible to local and global clientele and withstand the test of time? What are the opportunities to innovate across the value chain and what unique competitive advantages do we have on the continent? This panel will dive into these questions through the lens of various ecosystem stakeholders - designers, retailers, investors, manufacturers - at the forefront of innovating African fashion and bringing it to the global stage

America/New_York
Feb 17, 2024 10:15 AM
Aldrich 112