Ubuntu Meets Harambee: Unveiling the New Era of African Philanthropy

This panel delves into the powerful impact of the African diaspora in driving the expansion of African ventures. Featuring a diverse group of speakers—diaspora returnees launching businesses in Africa, to entrepreneurs scaling operations across the continent and beyond, and strategists raising international capital—this discussion will explore the unique challenges and strategies of diaspora-driven entrepreneurship. Attendees will gain insights into leveraging global networks, navigating cultural dynamics, and employing innovative funding models to effectively scale businesses and create a supportive ecosystem for pan-African and global growth

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Entrepreneurship through Acquisition (ETA) is emerging as a compelling pathway for entrepreneurs seeking to own and operate businesses in Africa. While startups often capture the entrepreneurial spotlight, acquiring and scaling existing businesses presents a high-impact alternative for driving economic growth, preserving jobs, and creating value. This fireside chat will explore the real-world journey of acquiring and managing businesses in Africa.

Panelists will share insights on sourcing opportunities, financing acquisitions, operational considerations, and opportunities for aspiring entrepreneurs illustrated through case studies. Attendees will leave with a deeper understanding of the ETA model and the practicalities of executing acquisitions in diverse African markets.

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Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

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