Iterating Traditional PE for Africa

This panel will explore how Africa can harness the increasing soft power of its entertainment industry to effectively compete in the global arena. With the continent's vibrant music, film, and cultural offerings are gaining international recognition, it's essential to understand the potential for economic growth and global influence. Discover the strategies, challenges, and opportunities as we delve into the role of African entertainment in enhancing the continent's global competitiveness, fostering economic development, and shaping perceptions on the world stage. Join us to unravel the untapped potential of Africa's entertainment soft power and its significance in the era of global competition.

The sponsor informational lunch will include a company presentation and the opportunity to connect with some of the company's executives.

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The past few years has seen a renewed focus on African arts on the global stage: Afrobeats, Nollywood on global streaming platforms, African fashion being shown at various global fashion weeks and carried by global retailers. How can African brands leverage this momentum to build sustainable (economically and ethically) business models that enable their products to be accessible to local and global clientele and withstand the test of time? What are the opportunities to innovate across the value chain and what unique competitive advantages do we have on the continent? This panel will dive into these questions through the lens of various ecosystem stakeholders - designers, retailers, investors, manufacturers - at the forefront of innovating African fashion and bringing it to the global stage

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