Unleashing Africa's Entertainment Soft Power on the World Stage

According to the World Bank, The African Continental Free Trade Agreement (AfCFTA) is poised to make Africa the largest trade area/zone in terms of market size, creating a market of 1.3 billion people across 55 countries and a combined GDP of approx. $3.4 Trillion. Many have posited it as a game change-changer with the potential to transform African economies and significantly raise Africa’s share of global trade and investment flows and shift the direction and composition of FDI to Africa, positioning the region as an increasingly dynamic force in the international arena. How can Africa leverage the AfCFTA to enhance its global competitiveness and compete in the new global era?

Come hear industry stalwarts take center stage to unravel the intricacies of the African Continental Free Trade Agreement (AfCFTA). Against the backdrop of this historic agreement, the keynote will explore strategic visions, challenges, and opportunities presented by the AfCFTA as well as delve into the private sector's role in innovation, infrastructure development, and the imperative of collaborative efforts in repositioning Africa on the global economic stage.

In the past decade, the African continent has experienced a remarkable surge in startup activity, as many enterprising individuals have set their sights on solving local challenges through innovative solutions. However, this momentum has been met with a challenging year, where several startups have been forced to either shut down or significantly downsize to weather the current storm. This panel will focus on how African startups can scale from 0 to 1 and from 1 to 100 and how they can access capital, talent, and mentorship to fuel sustainable growth.

The sponsor informational lunch will include a company presentation and the opportunity to connect with some of the company's executives over lunch.