Health-focused Climate Adaptation: Innovating and Scaling Global Action for Local Impact

Despite growing recognition, African creatives often face cultural and systemic challenges in achieving global prominence. This panel will explore how African innovators are leveraging the digital space to break free from traditional norms, overcome obstacles, and carve out new opportunities. It will highlight key learnings from their journeys and examine how a fresh narrative of African creativity can inspire global audiences while maintaining authenticity. How can these trailblazers collaborate across borders to build a thriving, interconnected creative ecosystem that redefines Africa’s place in the global cultural landscape?

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By 2050, Africa will be home to 25% of the world’s population with more than $16 trillion in combined business and consumer spending. This profound demographic shift and economic growth are driving transformative change across African markets, offering unprecedented opportunities for investment. With strategic leadership by business and policymakers alike, these opportunities can be seized to fuel industrialization, create jobs, foster technological innovation, advance green economies, reduce poverty, and raise the standard of living across the continent.

“Realizing Africa’s Potential: A Journey to Prosperity” identifies the trends, opportunities, challenges, and strategies for success in Africa’s emerging industries including health care and pharmaceuticals; mining; insurance; investment; private equity and venture capital; international and intraregional trade (automotive, agriculture and agro-processing, pharmaceuticals, transportation and logistics); capital markets; and entertainment. The book offers unparalleled insights to scholars, investors and policymakers alike a holistic perspective on how these industries may evolve and actionable strategies on how to maximize the impact of trade and investment on industrialization to unlock Africa’s long-term prosperity.

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Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

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